Law Firm Case Study
From referrals to 247 enquiries in just 6 months
About the Firm
From Courtroom Reputation to Online Authority
Fahy Bambury Solicitors is a leading criminal defence law firm based in Dublin. They represent clients in complex and high-stakes cases including murder defence, sexual offences, drug charges, drink driving, theft, financial crime, and extradition matters.
Known for their courtroom expertise and strong client advocacy, the firm had built an impressive offline reputation — but online, they were nearly invisible. Potential clients searching on Google simply couldn’t find them.
The Challenge
Strong Reputation, Weak Online Presence
Before working with Digi Align, Fahy Bambury relied almost entirely on referrals. They lacked a structured system to generate consistent leads, nurture enquiries, and track performance.
Their website wasn’t optimised for search visibility or conversions, and their Google Business Profile was underperforming — leaving significant opportunities on the table for high-value cases.
Understanding the Market
A Fast-Moving, High-Stakes Legal Space
In criminal law, clients act fast. They search online, compare multiple firms, and choose the one that feels most credible and responsive. Every missed call or slow follow-up means a lost opportunity.
The Dublin legal market is crowded, and visibility is everything. Competing firms invest heavily in ads and SEO — so without a strong online presence and quick response systems, even reputable firms can be overlooked.
Our Strategic Approach
FirmBuilder Blueprint™
A tailored strategy built around Fahy Bambury’s most valuable criminal-defence cases in Dublin. We identified their highest-value keywords, analysed competitors, and created a roadmap to dominate both paid and organic channels.
ClientFlow Ads™
We launched targeted Meta campaigns focused on urgent offence-related enquiries (drink driving, drug offences, and sexual-offence defence). Ad creatives were optimised for trust and clarity, with a frictionless lead-form process to convert enquiries fast.
Organic Authority Engine™
Our SEO system rebuilt their online authority — from fixing site structure and optimising key practice pages to publishing high-intent content that answers client questions. We also improved their Google Business Profile visibility for local “near me” searches.
ConsultCare Follow-Up
Every lead entering their system received instant, automated email follow-ups — guiding prospects to book consultations directly in their calendar. No leads were left waiting, even after office hours.
CaseFit Screening
Smart workflows qualified enquiries by case type and urgency, allowing the Fahy Bambury team to focus only on high-value, serious cases.
Booked & Backed
Confirmed consultations were automatically scheduled with reminders and no-show recovery messages, creating a consistent booking flow without admin stress.
The Results
Within just 6 months, Fahy Bambury Solicitors experienced a complete transformation in their client acquisition system.
We helped generate 247 qualified enquiries, including 25+ booked consultations each month, while steadily improving lead quality and reducing cost per acquisition.
Their website traffic grew over five-fold, and they now hold top Google rankings for competitive criminal defence searches such as “sexual offence solicitor Dublin” and “criminal law solicitors Dublin.”
By combining paid ads, SEO, and automated follow-ups, the firm achieved a strong 5:1 return on investment, turning consistent online visibility into a steady flow of qualified consultations and new cases.
Since working with Digi Align, we’ve seen a huge improvement in our online presence, which has directly led to an increase in our client base.
The service has been incredible — Abdullah is always available, responsive, and genuinely happy to assist at any stage of the process.
He listens carefully to our feedback and uses it to shape a platform that truly maximises our business reach, helping us connect with people we would have never reached otherwise.
On top of his professional expertise, he’s also a great guy and extremely easy to work with.
We highly recommend using Digi Align.
Roy O'Neill
Partner
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