1) Who We Are (Data Controller)
Digi Align
Portlaoise, Co. Laois, Ireland
Email: info@digialign.com
2) Information We Collect
- Contact & Firm Details: first/last name, work email, phone number, firm name, practice areas.
- Interactions: enquiry messages, call bookings, support requests, survey responses.
- Usage & Device Data: IP address, pages viewed, timestamps, browser type (via cookies, pixels, analytics).
- Marketing Data: opt-in status, communication preferences, campaign attribution.
- Payment/Billing: processed securely by our payment provider; we do not store full card details.
3) How We Use Your Information
- To respond to enquiries and provide our services (strategy calls, onboarding, campaign execution).
- To set up and manage systems (CRM, booking, analytics) and deliver performance reporting.
- To send service updates and, with consent, relevant marketing communications you can opt out of anytime.
- To improve our website, funnels, and offer based on aggregate analytics.
- To comply with legal, tax, and regulatory requirements and to prevent fraud or abuse.
4) Lawful Bases for Processing (GDPR)
- Consent — e.g., marketing opt-in, demo requests.
- Contract — processing necessary to deliver services you request.
- Legitimate Interests — e.g., service improvement, security, reasonable B2B communications.
- Legal Obligation — where we must retain or share data to comply with the law.
5) Sharing Your Information
We do not sell personal data. We may share limited data with trusted processors to run our services, such as:
- CRM & automation platforms (e.g., client intake, messaging, booking).
- Advertising & analytics providers (to measure and improve performance).
- Payment processors and accounting tools (for billing and invoicing).
- Hosting, cloud, and security providers.
- Professional advisors and, if required, lawful authorities.
All processors are bound by data processing agreements and appropriate safeguards.
6) International Transfers
If data is transferred outside the EEA, we use GDPR-approved safeguards such as Standard Contractual Clauses and require our providers to maintain equivalent protection.
7) Data Retention
We keep personal data only as long as necessary for the purposes outlined above, to fulfil contracts, and to meet legal obligations. When no longer needed, data is securely deleted or anonymised.
8) Your Rights
You can exercise the following rights, subject to conditions under law:
- Access, rectification, or erasure of your data.
- Restriction or objection to processing, including direct marketing.
- Data portability.
- Withdrawal of consent at any time (without affecting prior lawful processing).
- Right to lodge a complaint with your local Data Protection Authority.
To exercise your rights, email info@digialign.com. We may need to verify your identity.
9) Cookies & Similar Technologies
We use cookies, pixels, and similar tools to operate our site, remember preferences, and measure campaign performance. You can manage cookies in your browser settings and opt out of marketing emails at any time via the link in our messages.
10) Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. While no method is 100% secure, we continually review and improve our safeguards.
11) Children’s Data
Our services are intended for business users. We do not knowingly collect data from children under 16. If you believe a child has provided us data, contact us to remove it.
12) Changes to This Policy
We may update this policy from time to time. The “Last Updated” date will reflect the most recent changes. Material updates may be communicated via email or site notice.
13) Contact
For questions about this Privacy Policy or our data practices, contact:
Digi Align
Portlaoise, Co. Laois, Ireland
Email: info@digialign.com